Behind the Find: A Glimpse into Fortune Brands' Legacy

At Lula Grove, we love uncovering pieces of history that speak to innovation, leadership, and the evolution of iconic brands. This week’s Behind the Find features a beautifully preserved 1999 Annual Report from Fortune Brands, accompanied by an original CEO shareholder letter dated March 1, 2000.

This report isn’t just a corporate document—it’s a snapshot of a pivotal moment in brand history. Inside, you’ll find reflections on the company’s strategic direction and its powerhouse lineup of consumer favorites, including Moen, Titleist, and Jim Beam. These brands have shaped industries and homes alike, and this report captures their momentum at the turn of the millennium.

The included letter, signed by Chairman and CEO Norman H. Wesley, invites shareholders to the 2000 Annual Meeting at the Four Seasons Hotel in Chicago. It’s a rare piece of business ephemera that adds depth and authenticity to the set.

Why It Matters

This find is perfect for collectors of corporate history, brand memorabilia, and vintage financial documents. It’s a tangible reminder of how companies communicate with their investors and how brand identity is built over time.

Condition

The report and letter show slight signs of aging, with minimal wear and minor imperfections that do not detract from their overall presentation. They are very well-preserved, making them ideal for display or archival.

 

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